NEW ARRIVAL
The Details
Meet The Boar Bristle Blossom Brush. Cares for every strand, smoothing, softening, and bringing out your hair’s natural radiance with every stroke. Hair that feels like silk and shines like it’s loved.
More than just a brush, it is an invitation to create new beauty rituals - ones that feel considered, grounding, and made to last.
It sits proudly on your vanity, travels with you through life’s seasons, and becomes part of the quiet moments you return to – morning, night, and every touch-up in between.
How To Use
Designed to nurture and enhance your hair, The Blossom Brush is an essential part of your daily routine:
- Before washing: Gently brush through strands to loosen buildup and stimulate the scalp.
- Daily use: Detangle with ease while distributing natural oils for enhanced shine and healthier hair.
- Styling: Smooth flyaways and refine your look with a polished finish.
- Wet hair caution: Avoid brushing wet hair, as strands are more vulnerable.
To preserve the longevity of The Blossom Brush, keep it dry and use The Brush Cleaner to remove hair and maintain its effectiveness
Personalisation
- Up to 9 letters (no special characters or numbers)
- Text will appear as typed
- No changes, returns or cancellations
*Please note: Personalisation is case sensitive. This is a mockup, your personalisation may differ slightly to the actual product. Longer names are scaled accordingly.*
Designed in Australia
Thoughtfully crafted with natural materials for a lifetime of use.
Loved by you
Want to add extra love?
Meet our Founder
The love behind the brush
Florietta began as a quiet idea & a longing for something timeless, useful, and beautiful.
While working full-time, I built Florietta after hours: sourcing materials, sketching designs, and shaping a brand rooted in care and detail. I didn’t just want to create a product, I wanted to create something that felt personal.
Florietta is my way of honouring softness, reimagined with craftsmanship, longevity, and intention.
Each brush is made to be kept. To live on your vanity. To be used, loved, and passed on.
Thank you for being here.
— Jumeirah x