NAK x Florietta Event: A Night to Remember

On Thursday, we had the absolute pleasure of joining NAK Hair Australia to celebrate the relaunch of their Signature range, a night that marked 22 years of salon-backed heritage, innovation, and creative expression in the Australian haircare world.

Set at the stunning NEW precinct, Lottie in Sydney, the evening brought together industry leaders, stylists, media, and creatives and Florietta was honoured to be part of it.

Each guest was welcomed with a personalised Florietta brush, engraved and in our signature silk bag, displayed the table. It was a proud moment for us to see our brushes in such a thoughtful and elevated experience, surrounded by a community that deeply values quality and ritual.

It’s moments like these that remind us why we started: to create tools that feel beautiful to hold, that last, and that celebrate the everyday act of taking care of your hair.

A huge thank you to @bellebower for bringing us in with so much intention, and to @theaudienceagency for curating such a seamless, inspiring event.

We left feeling inspired, connected, and endlessly grateful to be building something that gets to live in moments like these.

With love,
The Florietta Team